Check how the Khans Aamir, Salman and SRK have scored in 2008

We saw some big releases in 2008 and it is time to Check how the Khans Aamir, Salman and SRK have scored.

The Winner: Aamir Khan

Aamir is now the King among the Khans. Ghajini is the highest grossing film of all time: it has raked in Rs.210 crores worldwide in less than 3 weeks and was made on a budget of 45 crore. The promotion he did for Ghajini with the hairstyle, physique and the statues placed in multiplexes was unprecedented. He endorses Coca Cola, Parle G, Tata Sky, Titan, Samsung Mobile and Brand India. The perfectionist will be seen playing hottie Ryan in Raju Hirani’s 3 Idiots this year alongside Kareena Kapoor. The film is an adaptation of Chetan Bhagat’s novel, Five Point Someone. Khan charges between Rs. 5 and 8 crore per film and around Rs.12-14 crore per endorsement deal.

The Runner Up: Shah Rukh Khan

SRK had one responsibility - to save Yash Raj Films from the clutches of bankruptcy. And that he did. He used his excellent marketing and PR skills to single handedly promote Rab Ne Bana Di Jodi. His performance as the honest and simple Surinder Sahni is what drew audiences to watch the film. Made on a modest budget of Rs. 22 crore, the film has grossed Rs. 120 crores and is the second biggest hit of 2008. SRK lends his star power to Nokia, Hyundai, Pepsi, Emami, Linc, Compaq, Tag Heuer, Airtel, Sunfeast, and Belmont Suiting. He charges anywhere from Rs. 5 to 7 crores per endorsement and Rs. 6 to 8 crores per film. Unlike KBC, Paanchvi Paas didn’t do well. Karan Johar’s My Name is Khan starring SRK and Kajol is his big release this year. Khan’s character Rizwan suffers from Asperger’s Syndrome in the film. Thank God, his name is not Rahul or Raj. He also has a special appearance in Billu Barber which is his home production and the item songs with Kareena, Priyanka and Deepika are setting screens ablaze.

The Loser: Salman Khan

We are sorry to say but Salman was the biggest loser of 2008. He doesn’t have the star power that Aamir and SRK do. People go and watch an Aamir or SRK film because it is an Aamir or SRK film. They don’t need any other reason. As far as Salman is concerned, a lot of factors contribute to the film’s success which is not fuelled by Salman’s mere presence. Yuvvraaj was made on a budget of Rs. 50 crore but flopped as it made only Rs. 15 crores in two weeks. God Tussi Great Ho was a dabbe ka picture which flopped. Hello tried to cash in on Salman’s ’star power’ by giving him a chance to remove his shirt in a song. But that doesn’t sell anymore as everyone’s going topless in songs. Multistarrer Heroes in which Salman acted for a change failed to recover its modest budget of Rs. 20 crore. Red Tape and a vest brand is what Sallu endorses and for reasons unknown to us, he has an asking price of Rs. 50 crore per film which actually comes down to 15 crores. Salman will b seen in Vipul Shah’s musical London Dreams with Asin and Ajay, brother Sohail Khan’s Main aur Mrs Khanna and in period film Veer, whose script he has written.

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