Shah Rukh Khan for TAG Heuer

Here’s some good news for all SRK fans out there. Shah Rukh is the next star for the the ‘What are you made of’ TAG Heuer campaign.

Leonardo di Caprio and Tiger Woods have been part of this before. Speaking about this ad, Shah Rukh says: “This campaign is special and different. It’s very rich and intense in its look and appeal and makes me feel closer to the watch than ever before. The attitude has never been to sell more watches, but to bring to you a different lifestyle based on precision, perfection and passion.”

To have a better insight about the look and feel of the entire show, we have some info from the photographer Atul Kasbekar. He said to the media: ,“This 2009-10 campaign is a major evolution of ‘What are you made of?’ It epitomises mental strength and human accomplishments through the likes of Shah Rukh Khan, Maria Sharapova, Lewis Hamilton and Leonardo Di Caprio.”

“The campaign is extremely smart and elegant. We’ve used beautiful clothes to match the character of this campaign. There is a strong sensuality between Shah Rukh and the watch that he is wearing.”