The tastes of cinegoers have undergone such a change that a small budget movie that’s finely directed can easily beat some mammoth productions with sloppy direction at the box-office.
Much-hyped big releases with superstars have failed to impress cinegoers this year but small-budget films made by newer and lesser-known filmmakers have managed to draw in the crowds and also rake in big money at the marquee.
While futuristic films like Abhishek Bachchan’s Drona and Love Story 2050 , pegged at Rs 40-50 crore, opened to lukewarm response and were later rejected by cinegoers, dark horses like Rock On , Aamir , Welcome To Sajjanpur and A Wednesday , made with budget of around Rs 6-7 crores, managed to pull audiences for three-four weeks.
According to industry estimates, big banner films such as "Drona", U Me Aur Hum sank without a trace at the box office. Kidnap totalled collection of Rs 23.2 crore after two weeks while "Drona" earned only around Rs 11 crore.
Whereas surprise films like "A Wednesday" and "Welcome to Sajjanpur" collected around Rs 11 crore from ticket sales. Adding to the list is Farhan Akhtar’s "Rock On", which garnered more than Rs 26 crore.
"You can’t fool the audience with special effect technology, promos and big stars now. Big budget has nothing to do with success. A big film minus a good script cannot work. It all depends on the content of the film whether it will work or not," says film analyst Taran Adarsh.
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