Harman Baweja is everywhere these days! After the grand world premiere of his debut film in London and in Yash Raj Studios back at home, the latest heartthrob of Bollywood has appeared on the cover of the fashion and lifestyle magazine ‘Andpersand‘. Attired in a tuxedo by Gucci, White Shirt by Gas, Tie by Dior, Shoes by Hugo Boss, jacket by Versace and his own belt, this dangerously handsome dude scorches the covers. The issue has Harman talk about his formative years, his Destiny, his journey into Bollywood, his directors, relationships, family, God and also about his ‘good friend’ Priyanka Chopra.
To be known here that the magazine has donned a new look by changing its logo in this issue. The new logo for the magazine has done away with ‘&’ in the masthead. Instead, it has adopted the word ‘and’ as part of the new logo. However, the design and appearance of the new logo remain similar to the previous one.
In its attempt to create interest around the new logo, the publishing house roped in Harman to unveil the new identity of the magazine. Baweja was chosen because he is a fresh, new face in Bollywood. The theme for the new issue is The First Sign, covering topics such as India’s first comic called Savita Bhabhi for grown-ups, and a cover story on debutant actor.
In order to engage the readers and inform them about the expected change in the logo, andpersand carried a contest in which readers had to identify the featured personality. Baweja was the featured personality. Three print ads were run in Mid-Day Delhi on June 16, 18 and 20 and e-mailers were sent out through Mid-Day.com, where the readers/users were asked to guess the concealed face of Harman Baweja. Similarly, in partnership with Fever 104, andpersand ran a contest, where listeners were quizzed on how they would ask Baweja out on a date. The winners of the print, online and radio contest won a dinner date with Baweja.
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