Tuesday, January 5, 2010

'3 Idiots' - the biggest blockbuster






























"3 Idiots" has been well received by both critics and the movie-going audience. Box-office gurus have declared it as the biggest hit of the year and the movie continues to be appreciated all over.

Trade analysts said that with collections of US$22 million in four days and still counting, the movie is set to emerge as the biggest blockbuster Indian cinema has seen till date.

The film has set new records in the international market as well, grossing US$2.14 million in the opening weekend in the US and the UK.

Mayank Shekhar, a film critic, said: "These days all movies claim to have done record opening business. But '3 Idiots' is beyond all movies. It is not just a students' film. It is for everyone, and the audience is loving it!"

Multiplex owners, anticipating the movie's success, have hiked their ticket prices by about 25 per cent across the country. But that has not exhausted any crowd.

"Our promos, our marketing and everything else gelled well, which has resulted in a good opening. But the bottom line is that when the movie is good then everything works out," said Aamir Khan, a Bollywood actor.

"3 Idiots" is being billed as the blockbuster of the year - a film that entertains and yet makes one think about issues of the education system.

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