Sharman Joshi recently released author Chetan Bhagat’s latest book called ‘The Three Mistakes of my life’ at the Courtyard at Big Bazaar. This was followed by a book reading session and then an interactive session between the audience and Bhagat. The audience, comprising mainly youngsters who are Bhagat’s fans, asked him a range of questions, the persistent one being when his next book will be out!
Also present at the event was Future Groups President Customer Strategy Sandeep Tarkas. It was a pleasant surprise to see Atull Agnihotri at the do but then after all, Atull is directing a movie based on one of Chetan’s most popular works ‘One night @ the call centre’. He came and congratulated the author and later, was seen in a discussion with him.
Speaking at the do, Big Bazaars’s CEO Rajan Malhotra said, “Chetan’s books match our values of reach and affordability very powerfully. We are perfectly poised to take authors like Chetan to every corner of this country, wherever book lovers and readers are present. We are confident of selling large numbers of this title.”
Meanwhile, Chetan said, “I was looking for a retail partner who could give me access to my readers in majority of India’s towns and cities. Big Bazaar is the perfect platform to reach out, meet and access these young, middle-class Indians across the country today.”
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